TOI & HT Joint Venture

The fact is that the Times of India and Hindustan Times joint venture are bringing out Metro Now, which is a clear pointer that the market is gung-ho about the prospects of this format. Also on the cards is the relaunch of Today in a few months’ time. The publishers must have done their homework, and reasoned that the tabloid is here to stay. And why not? In markets like the UK, tabloids are the mainstay and have a much wider reach and circulation that the broadsheet format. With Mid-Day in Delhi, the company is hoping to target the upwardly mobile urban professional who is constantly on the move: there is a large chunk of professionals who keep shuttling between Mumbai and Delhi, and for them Brand Mid-Day is sure to ring a bell!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)