Hershey all set for a dragon ride!

The largest candy maker of USA, Hershey Co. has penned an agreement with South Korea- based Lotte Confectionery Co. to create a $80 million venture. For a 51% stake in the joint venture, the confectionery major will pay $39.9 million to Hershey. This will enable the candy maker to market products in the land of the red dragon, where the company is aiming to become second largest chocolate seller by 2010. This will be Hershey’s first manufacturing factory in Asia and the venture will jointly operate a chocolate factory in Jinshan.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)