AFTERNOON UPDATE WITHOUT A PRICE

In a bid to fight competition from Rupert Murdoch’s The London (paper launched by the parent of The Sun), publishing house Daily Mail & General Trust is planning to fl oat its free afternoon daily in the market. The new daily is to be christened London Lite, which will initially meet a circulation target of 400,000 copies. The launch of the paper will see the termination of Evening standard Lite. The group also circulates London’s free morning paper named Metro.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)