IIPM-ARTICLE AND EDITORIAL: BMW's Takeover

It is believed that BMW’s 2000 takeover of Mini was the resurrection point for the legendary car brand which was earlier reeling under cost and labour issues. The Germans refurbished the brand with a revolutionary design and technology and the Mini reached newer heights in popularity charts. Minis are a popular export and nearly 80% of the production finds itself heading for foreign shores. The high potential markets include Western Europe, North America and the Middle East. Analysts believe that consumers are hooked by the products intoxicating combination of classy 20th century looks and advanced technologies. It is now reported that owner of BMW is considering the launch of these cute cars in a slew of other markets in Asia. India could be on the list, so keep your fingers crossed.

The Mini cooper has always been the emblem of British pride for more than 48 years and has once again reinstated its presence. The car marquee which was originally brought out by the British Motor Corporation (BMC) rolled out its 1 millionth Mini from the renowned production facility at Oxford, England. According to sources, Mini sales have been hovering close to 200,000 for about two years now. March 2007 sales had been recorded at 7,900 units and a stronger growth is visible. With the prospective launch of the Mini One, Clubman and Cooper D; the line up will become stronger and have a larger audience. The model range expansion is a good sign and is a sure depart from the single 950cc engine platform of yore. New Minis come with a number of high performance options including the preposterous 175 bhp ‘S’ version.

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