BANKING ON BOTTLING PLANTS

San Francisco-based Seven- Up bottling company has been bought by Cadbury Schweppes from the Easley family in a $48 million cash deal. The driving force behind the deal was the urge to increase the count of bottling plants that were incharge of selling brands like Dr. Pepper, 7-Up and Sunkist sodas. Seven-Up Bottling that recorded revenues of $140 million in 2005 has ten warehouses, a manufacturing plant and houses 600 people. This latest advancement will certainly help strengthen its position in controlling the drinks market in the American territory.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)